WHAT’S THE STORY?

Fashion Limited

Undaground Xchange is a street club made up of painters, musicians, poets, and hustlers who decided to culturally organize themselves beginning in Detroit, Michigan. The culture involved certain mindsets that determined the tone of behavior suited for worldly stimuli. For them the concepts became like a baptismal pool where a new life could begin, a new and living culture. It is from this soil that Fashion Limited was born. The fashion statements they make are reflections of life lessons, guide posts, and other consequences of living Awake.

Leroi Valentine

The Idea

During one of our more philosophical discussions about marketing the word “fashion statement” got tossed around and examined. We somewhat concluded that a fashion statement was generally understood to be a statement about how someone is feeling that day. It wasn’t long before we decided that a fashion statement could also make statements of service, statements of purpose etc. And from that day forward we started designing clothes as instruments of communication and the unification of common minds. Of course the music followed suit , it was just a helluva time to be involved with that much creative peer pressure and purpose.

Mack Profit

Private Practice

Each design makes what we call a fashion statement and has a limit on its availability. However, each design has many different variations of the same fashion statement so that you can collect all of the fashion statements expressed in different styles.

Melvern Johnson